If you're in the business of selling CBD products, then you know that competition is fierce. In order to stand out from the crowd, you need to make sure that your online presence is optimized for search engines. Fortunately, we're here to help.
In this blog post, we'll be discussing six key components of SEO for CBD companies that we use to help rank our own CBD Website (HolmesOrganics.com). By the time you're finished reading, you'll have a better understanding of how to improve your website's ranking and visibility. Let's get started!
One of the most important aspects of SEO is keyword research. In order to rank highly for relevant keywords, you need to first identify which keywords are most likely to bring traffic to your website. There are a number of different tools that you can use for keyword research, including Google AdWords Keyword Planner and UberSuggest(which we use). Once you've identified a few potential keywords, it's important to start incorporating them into your website content. However, be sure not to stuff your content with keywords—this will only result in a lower ranking.
In addition to incorporating relevant keywords into your website content, it's also important to make sure that your content is high-quality and informative. After all, the whole point of SEO is to drive traffic to your website—and once visitors are there, you want them to stick around! A great way to keep visitors engaged is by regularly publishing blog posts, infographics, and other types of long-form content. Not only will this help improve your website's SEO ranking, but it will also give visitors a reason to come back for more.
Check out our consumer brand's CBD Wellness Blog for inspiration.
Link building is another important aspect of SEO—particularly when it comes to cannabis companies. The reason for this is that many cannabis companies operate in what's known as the "gray market." This means that they're technically operating within the law but are not yet fully legalized at the federal level. As a result, many cannabis companies have difficulty obtaining links from high-authority websites. If you're having trouble building links organically, there are a few black hat techniques that you can try; however, we recommend avoiding these methods as they could get your website penalized by Google.
Our recommendation is to continue to product the best content in the market. Cover every aspect of a particular keyword, and Google will reward your site with a top ranking. Top ranking sites tend to gain backlinks organically.
On-page SEO refers to all the measures that can be taken directly on your website in order to improve its ranking in search engine results pages (SERPs). This includes everything from optimizing title tags and meta descriptions to using proper header tags and implementing Schema markup. One area where many cannabis startups struggle is with image optimization; however, this can easily be remedied by using descriptive filenames and alt text for all images on your website. We name our images with the following format: "<keyword>.jpg" or "<keyword-phrase.png".
Off-page SEO consists of all the measures that can be taken outside of your website in order enhance its authority and visibility online—the most important being link building (which we discussed earlier). Other off-page SEO techniques include social media marketing and directory listings (such as Yelp or 411); however, much like with link building, it's important not engage in any black hat tactics as this could result in penalties from Google.
If you're running a local cannabis business (i.e., a dispensary or delivery service), then local SEO should be one of your top priorities; after all, 70% of consumers say they would visit a store or make a purchase if they knew it supported their local community . Luckily, there are a number of different ways that you can optimize your local SEO strategy; some examples include claiming your Google My Business listing and optimizing your website for location-specific keywords.
As you can see, there's a lot that goes into optimizing an online presence for your CBD Brand. However, by following the tips outlined in this blog post, you can rest assured knowing that you're doing everything possible to ensure that your company shows up prominently in search engine results pages . Have questions about how we can help? Feel free to reach out—we're always happy to chat!
Also please sign up for our upcoming Cannabis SEO Masterclass. We'll cover everything you need to know to rank your CBD site, get to the top of Google, and drive online sales.